Another Animation

Here is another animation I attempted using the Cinema 4D sotfware, I wanted to make the text fall as it was free. It went as planed although the normarl text on the top isn't visible.

Ink experiment

These are some experiments I tried using ink, i wanted to portray the image of Freedom with the swirls. The colours are used are meant to be bright, the reason to why I used these bright colours because the bright colours gives the effect of Freedom.

Web Banners

The animation that will advertise about the new song will have need to be in a web banner.

There are many types of web banners, there are ones that are more attractive and ones that do not get the audiences attention. 

I have looked into which web banners would be the perfect one for my animations:

• Banners
• Skyscraper
• Islands/Rectangle
• Tiles

 These are some common type of web banners, they are used broadly around the World Wide Web. Here is an example of the use of common web banner, the webside I used is www.digitalarts.com

Final decision

My chosen web banner that I will use is the 300x250 (shown on the top right). I have chosen this because most websites I have seen use this type of web banner they are common. Also, more imagery can be used but not too much would be perfect for my animation.

Some photos (primary source)

Here are some photos that I took, I would be using them for my final outcome and expriments lated on in this project.

GIF Animation

Here is an animation using Adobe Photoshop to create GIF animation.

A2 Assessment grid

1st Animation experiment

This is my first animation using the Cinema 4D software. I used a tutorial to do this little animation.

stencil experiments

Here are some experiments did using stencils

Primary

 This is an adaptation of the image above, I also added some more items to is like the musical notes and the juke box along with the drop lets on the left.

This image inspired me to do my own version using my own word and style.
Below is the final outcome which I like the look of. the colours contrast well with the background and especially the spirals work well with the checked design.

Initial poster ideas

These are some initial ideas what I will be developing later on during this project, the second image is more about animation. It uses a scenery of the sun setting into a background as a man walking to the front.

Name Mind Map

This is a mind map for the chosen name for the new song that I will be using for my project. The underlined words are my favourite names.

Secondary source

 Here are some ideas what inspires me to progress for my final outcome, for the poster.

The left is a 3D typography image. I found this interesting as it was unique  and the colours stood out to me, I like the 3D spiral that brings out each and every letter. I also like the checked patters behind the text, it makes  it look very realistic.

 This is Kate Forrester work for Mc Donald's truck promoting their produce. I like the cut outs which are very detailed. It also shows a story.

This is cool advertisement for a new smart tablet. I like the way the lines are used to illustrate freedom also the animals used adds emphasis to this.
The colours used are bright which contrast well against the black background.
I also like the way that the image seems to be coming out from the pen, the crucial items for this advertisement.

Initial ideas

Brief

Ideas

These are some of the pictures I found and pined it into my interest board. These images inspires me to produce my final outcome. I would like to use these techniques and ideas for my experiments.

What inspired me

What inspired me the most in this project is this picture that I found during my research stage.

This art piece was created by Nik Ainley who produces personal arts and commissioned illustrations . His work is mostly digital, which makes him a digital illustrator. He does a lot of work for magazine, books, album art and poster. Nik Ainley came to love the illustration world whilst studying for a physics degree. Once he had finished this degree, he then pursued the life of designing. He is based in London where he does all of this work using 2D and 3D software alongside learning new techniques for his benefits. He was a self taught artist as he learnt how to use the CAD software such as Adobe Photoshop and other 3D software this then developed the love for digital art. He works on typography and 2D/3D art. He has being designing and creating these art piece for about ten years. His work has been used all over the internet. For example www.digitalarts.com shows off his work and gives tutorials to the users which lead me to create my own type of 3D typography poster just like the one Nik Ainley created. The reason why I have chosen to analyse this piece is because I want to make a similar outcome for my final art piece. I like the techniques that Ainley has used which looks great and pops out to the audience.

This image doesn't really have a meaning. This image intended for a tutorial that would show users how to use the tool in certain software. Although, from the looks of it, the word create does link in with the effects and techniques used within this piece. The swirls that the letters create makes sense to use “CREATE” as the main text as in the typography itself is being created. It is growing.  The genre for this work is 3D art this mostly comes from the typography used along with the technique. Also it is an illustration art as it was intended for a company. The theme that is given off is more of piece and clam, the colour used portray this feeling and atmosphere. It gives off a warm feeling due to the pink with a white gradient. Adding to that, the background image also give off a warm feeling. The pattern used suits the 3D typography used and the colour used emphasizes this effect. The artist as I have said got the idea from using the tool in the software to build such techniques.
Well, within this, gradients and patter and textures have been used. The gradients are used for the front face of the text and the patters on the trail. He has used chequered pattern. This is work was made from Adobe Photoshop as the artist told. The way the artist uses colour in this works well together. For example the pink works well the light grey texture in the background. Also the faint green works well which brings out the letters.
Finally, I chose to analyse this piece of work because it caught my attention due to the technique used to illustrate the 3D outcome. I also liked the colours and textures and patterns used within his work. My first reaction when looking at this image was surprising, I have never seen this type of work, it was unique to me, it suddenly caught my eyes and I want my final outcome to catch peoples eye, make them look deeper into the image. Although, what I don't like about this image is that the swirls used to portray the letters is to much to my liking. This work has truly inspired me to create my own and develop this into my own style.

http://www.shinybinary.com/

Analysis of ideas

One of my main ideas for this personal project is to create an advertising campaign for a new song for an artist. So, I went off looking for advertising materials and came across this image below. 

This picture was created by an illustrator Danny Allison. Danny Allison is a well known illustrator who was born in Blackpool and still living there. He was born in 1979 which makes him 33 years old. He has an interest in photography as he studied this course back when he went to college. He was late to realise his artistic skills as he wanted to go into the skateboarding profession and he had a passion for this extreme sport.  After getting a severe injury on his knees, Allison went and took a course at his local college, Blackpool College. He took the course of photography where he found the course very enjoyable. This was where he's career started to take shape.

This image is a collage filled with pictures and painting. It was created in 2012 for the upcoming royal celebrations such as the royal wedding and the Jubilee. It's a front cover for a magazine.

I have chosen to analyse this art work because it links to my brief of creating an advertising campaign and also I am looking into how to present an image for a magazine cover. I also wanted to experiment and develop this type of art and adapt it into my own type of work piece.

http://dannyallison.co.uk/editorial-1/ this is the link where the original image came from, the official Danny Allison website. 

Although, I wasn't able to find much history behind this work. His work is more associated with collage and photography. In most of his work, he has a similar theme where strokes of paint is used along side the edited images. 

I think that the work has got a theme, the theme being all the imagery used are linked to the United Kingdom. For example the colours used represent the national colours used on the Union Jack. The ideas used within it are very upfront, they stand out for example the bus which relates to the iconic red bus that represent the UK. To make the theme more visible, the cover gives us a hint of what it is all about, like the title, "A royal good celebration". From this, we can assume that his cover is more about the royal family campaigning about the upcoming jubilee and wedding. We can also assume that the artist got inspired from the royal family and the English culture of Allison.

Further more, the techniques that Allison uses in this cover is collage, he uses images he has taken and combines it with CAD. for example, he has pictures of the London Eye, the red bus,the aeroplane, he mixes this with come red and blue brush lines. I assume that the artist uses CAD software to produce the artwork. The artist used the United Kingdom flag colours like red, blue and white and forms the flag in a messier way as a second background this works well against the background. It contrast well due to the deep blue and the bright white and red. The background reminds me of parcel paper used during the war or when it was used earlier in the 1900s. It gives it more character, the background it self gives off some historical meaning for example World War 2. Moreover, the images used represent Britain for example the bus, London Eye, the British Airways Logo etc.. Overall the images used and the design does inform us about what the topic it is trying to raise.

In conclusion, I have chosen this art work so that I can get inspired from the design used and also use this method of presenting and develop it into my own kind of work. Although, my first reaction to this work was that I found it interesting, I felt that the work was modern with the simplicity of the design and the colours used. For this reason, I like this work for what it is right now, simple, elegant, outstanding. From this it reminds me of the history of the United Kingdom. I find Danny Allison's work to be unique, I haven't seen much of this type  of work before so I tend to like Allisons work a lot. From that, the work has inspired me to create my own version of this type of work. I like the way the artist used imagery and edits them.

I saw this artwork before on a Mc Donalds truck whilst on the road. So I searched for the artist for this art work and came up with the name Kate Forrester. 

The artist responsible for this artwork is called Kate Forrester, she has a degree in illustration since 2005 where she studied at University Of Brighton. Forrester is known for her paper cuts, typography on books jackets. She also works for commercial companies like John Lewis, Mc Donalds and many more.

 This art work is a "huge paper cut illustration" as Kate Forrester puts it. It was intended to be put on the side of the Mc Donalds trucks that roams around England. It was a part of the ABC campaign that Mc Donald had this summer, this was one of her outcomes. This was used to promote and advertise about the produce that Mc Donalds used for their food. For this reason, I have chosen to analyse this image. The techniques used and how Kate Forrester uses her skills and produces a clear and detail paper cut. I also want to use this technique and use it for my own outcome. I would like to develop this idea and take it a step further.

Looking into this art work, I found that this image was one part of many other art works she has created. There are different types of art work that relate to this image. The link provided will show all the other piece that sums up the meaning of this individual piece.http://www.kateforrester.co.uk/words/mcdonaldsab/ in there, there is also other works that Kate Forrester has created for Mc Donalds that used typography. 

The theme within this work is about farms, the use of chickens and hens are used to illustrate the message given off to the audience. Also, the words used gives us a hint of the it is about "ALL OUR EGGS ARE FREE RANGE". The background is a cut out of a farm what shows us how the chicks are "free range". For example, a chicken is singing as it appear because of the musical note that appears next to its beak. The whole idea of this image is to tell us, the audience, what makes the company good and what standards their food are at. We can assume that the artist got inspired from the subject given to her, in this case the eggs are free range meaning the chickens roam around freely happy.

In this piece of work, the artist has used only two types of materials, paper and pieces of wooden planks in the background.The technique used was paper cut. This is very detailed, the small cut outs adds a lot of detail, the process for doing this may have taken a very long time especially for trucks. I think that Forrester may have used CAD software to develop her art work and refine the outcome. Looking at it makes it look spectacular and detailed. The use of the wooden planks, the colour contrasts well with the white paper cut out. The wooden planks reminds us of farms which I think has worked well with the whole idea of the piece. I think that the white paper gives off a better outcome rather than using a different colour paper, it emphasises all the cut outs in full detail. I think that the texture behind the cut out is the key element that sets us off thinking its related to a farm or something similar.

In conclusion, I have chosen to look at this work because I wanted to use this idea and develop it into my own work for my outcome, I would also like to experiment cut outs and see how it can be manipulated via CAD software . I also liked the idea of the use of the wooden planks in the background, its something that relates to topic being raised but also it's something unique, something that hasn't been used to represent a farm but still works well. 

I like the finer detail that Kate Forrester has put in, it really shows in contrast with the background. As well as the image that has been cut out gives us a story about the chicken.

What I don't like about this work is that I think more typography should have been used rather than images.

Kate Forrester has similar works with Rob Ryan as they both do paper cuts. This work reminds me of Rob Ryan's "Our Adventure".

Kate Forrester's work has truly inspired me to do similar ideas like this one.

Mind Map

Project Idea sheets