Evaluation

The Brief

For this assignment, you have been asked by “Atlantic Records” to create and design an advertisement campaign for one of their singers, Bruno Mars. You will be promoting his new single that you have to make up the name for this new song for his upcoming album called “Unorthodox Jukebox”. The name has to be unique and inspire your design.

Within this, Atlantic Records wants:

• ·       A Poster
• ·       GIF Ads (animation)
• ·       Web Banner
• ·   t-shirt

Three or four of the items above will be used to promote his new single.

You will be experimenting on new ways to develop previous designs and outcomes. You will need to do some research and come with some ideas for your final outcome. All the experiments and developments will need to be recorded.

I came up with these ideas as I wanted to promote this new song and those items have been proven to promote any product for any thing. I also researched deeply into each of the task given for example for a  web banner, there are specific sizes and areas to place the banner that people prefer. I also looked at different websites to see what type of banner they used for advertisement and also what size they use. I found that the most common size that most websites used were 300X250 pixel.

This website helped me decide what type of banner to choose. www.game.co.uk .

The journey 

Starting the project was mostly designing and planning, I did about three different project ideas sheets. Within them there were different ideas such as making merchandises like boxes to store items. From then on I had an idea of what to do for my final outcome. I then narrowed down what would  be a good idea to promote a new single which lead to the idea of doing a poster, web banner and a t-shirt. 
I then started looking deeply into each of the category. I found some images that inspired me. These are some of the work that inspired me to create my outcome.

For the poster, I found a tutorial I found online. http://www.digitalartsonline.co.uk/tutorials/photoshop/create-3d-type-art-using-photoshop-cs5/
This showed me how to create my own version of this image. The artist who inspired me was Nik Ainley.

This is my first attempt of making the 3D typography image. I liked the way the letters were coming out  . I really found this interesting. I like the background image. That background image was used back in my AS level and now I developed it and used it for this. The use of colour worked well as the red sprung out. As you can see, I added some flower shaped patters behind the 3D trail which worked perfectly like I wanted. It added more detail to the design.

This was the final outcome for my poster.

Development

The image above is the final poster, this poster went through many refinement and reviews to get to what it is right now. At first it was a simple 3D image like so. 

 

After refining and reviewing this, I tried many other techniques to add texture to the typography. I then looked back into my previous experiments and I found this image that i drew:

This drawing was inspired by the image on the left. Of course I added some of my own features to this like the musical notes and the juke box.

I then used the hand drawn image and edited this on Adobe Illustrator to make it similar to the image that inspired me at first.

I then used this image and placed this over the 3D poster and set that layer to overlay which used the light colours and blend in with the darker colours. This then produced the final outcome.

Animation 

For the animation, I started to sketch some ideas at first.

I only drew two frames but on it showed how the transition would take place.



This then lead me to develop this idea into making an actual animation. For this I made a GIF animation in Adobe Photoshop. I also tried other types of animation.




Then after reviewing and refining my experiments, I wanted my animation to relate to the 3D poster that I created. Then I researched for that special type of animation. I found the name of this type of animation to be Sweep animation as the letters would sweep into the screen.
I found a tutorial that had a similar idea to what I wanted my final animation outcome to be.
http://www.youtube.com/watch?v=s9bUNHHJNNw&list=WL140A09E8E4FAE5AD
This helped me develop my idea.

This is my final outcome. I am very pleased with what's within the animation. I like the use of the 3D animation at the start and also the fade in and fade out text for each of the word. It makes it look smooth and it's simple. 

If I had more time, I would make the animation more

T-shirt 

This was the layout for the t-shirt. I used the poster design to place at the front of the poster and used the logo that I created before and placed it at the back.  I feel like this is good outcome for my project as it has gone to plan. 

Here are some images of someone trying on the t-shirt. I think that the images on the t-shirt are well placed, they are centred.