One of my main ideas for this personal project is to create an advertising campaign for a new song for an artist. So, I went off looking for advertising materials and came across this image below.
This picture was created by an illustrator Danny Allison. Danny Allison is a well known illustrator who was born in Blackpool and still living there. He was born in 1979 which makes him 33 years old. He has an interest in photography as he studied this course back when he went to college. He was late to realise his artistic skills as he wanted to go into the skateboarding profession and he had a passion for this extreme sport. After getting a severe injury on his knees, Allison went and took a course at his local college, Blackpool College. He took the course of photography where he found the course very enjoyable. This was where he's career started to take shape.
This image is a collage filled with pictures and painting. It was created in 2012 for the upcoming royal celebrations such as the royal wedding and the Jubilee. It's a front cover for a magazine.
I have chosen to analyse this art work because it links to my brief of creating an advertising campaign and also I am looking into how to present an image for a magazine cover. I also wanted to experiment and develop this type of art and adapt it into my own type of work piece.
http://dannyallison.co.uk/editorial-1/ this is the link where the original image came from, the official Danny Allison website.
Although, I wasn't able to find much history behind this work. His work is more associated with collage and photography. In most of his work, he has a similar theme where strokes of paint is used along side the edited images.
I think that the work has got a theme, the theme being all the imagery used are linked to the United Kingdom. For example the colours used represent the national colours used on the Union Jack. The ideas used within it are very upfront, they stand out for example the bus which relates to the iconic red bus that represent the UK. To make the theme more visible, the cover gives us a hint of what it is all about, like the title, "A royal good celebration". From this, we can assume that his cover is more about the royal family campaigning about the upcoming jubilee and wedding. We can also assume that the artist got inspired from the royal family and the English culture of Allison.
Further more, the techniques that Allison uses in this cover is collage, he uses images he has taken and combines it with CAD. for example, he has pictures of the London Eye, the red bus,the aeroplane, he mixes this with come red and blue brush lines. I assume that the artist uses CAD software to produce the artwork. The artist used the United Kingdom flag colours like red, blue and white and forms the flag in a messier way as a second background this works well against the background. It contrast well due to the deep blue and the bright white and red. The background reminds me of parcel paper used during the war or when it was used earlier in the 1900s. It gives it more character, the background it self gives off some historical meaning for example World War 2. Moreover, the images used represent Britain for example the bus, London Eye, the British Airways Logo etc.. Overall the images used and the design does inform us about what the topic it is trying to raise.
In conclusion, I have chosen this art work so that I can get inspired from the design used and also use this method of presenting and develop it into my own kind of work. Although, my first reaction to this work was that I found it interesting, I felt that the work was modern with the simplicity of the design and the colours used. For this reason, I like this work for what it is right now, simple, elegant, outstanding. From this it reminds me of the history of the United Kingdom. I find Danny Allison's work to be unique, I haven't seen much of this type of work before so I tend to like Allisons work a lot. From that, the work has inspired me to create my own version of this type of work. I like the way the artist used imagery and edits them.
I saw this artwork before on a Mc Donalds truck whilst on the road. So I searched for the artist for this art work and came up with the name Kate Forrester.
The artist responsible for this artwork is called Kate Forrester, she has a degree in illustration since 2005 where she studied at University Of Brighton. Forrester is known for her paper cuts, typography on books jackets. She also works for commercial companies like John Lewis, Mc Donalds and many more.
This art work is a "huge paper cut illustration" as Kate Forrester puts it. It was intended to be put on the side of the Mc Donalds trucks that roams around England. It was a part of the ABC campaign that Mc Donald had this summer, this was one of her outcomes. This was used to promote and advertise about the produce that Mc Donalds used for their food. For this reason, I have chosen to analyse this image. The techniques used and how Kate Forrester uses her skills and produces a clear and detail paper cut. I also want to use this technique and use it for my own outcome. I would like to develop this idea and take it a step further.
Looking into this art work, I found that this image was one part of many other art works she has created. There are different types of art work that relate to this image. The link provided will show all the other piece that sums up the meaning of this individual piece.http://www.kateforrester.co.uk/words/mcdonaldsab/ in there, there is also other works that Kate Forrester has created for Mc Donalds that used typography.
The theme within this work is about farms, the use of chickens and hens are used to illustrate the message given off to the audience. Also, the words used gives us a hint of the it is about "ALL OUR EGGS ARE FREE RANGE". The background is a cut out of a farm what shows us how the chicks are "free range". For example, a chicken is singing as it appear because of the musical note that appears next to its beak. The whole idea of this image is to tell us, the audience, what makes the company good and what standards their food are at. We can assume that the artist got inspired from the subject given to her, in this case the eggs are free range meaning the chickens roam around freely happy.
In this piece of work, the artist has used only two types of materials, paper and pieces of wooden planks in the background.The technique used was paper cut. This is very detailed, the small cut outs adds a lot of detail, the process for doing this may have taken a very long time especially for trucks. I think that Forrester may have used CAD software to develop her art work and refine the outcome. Looking at it makes it look spectacular and detailed. The use of the wooden planks, the colour contrasts well with the white paper cut out. The wooden planks reminds us of farms which I think has worked well with the whole idea of the piece. I think that the white paper gives off a better outcome rather than using a different colour paper, it emphasises all the cut outs in full detail. I think that the texture behind the cut out is the key element that sets us off thinking its related to a farm or something similar.
In conclusion, I have chosen to look at this work because I wanted to use this idea and develop it into my own work for my outcome, I would also like to experiment cut outs and see how it can be manipulated via CAD software . I also liked the idea of the use of the wooden planks in the background, its something that relates to topic being raised but also it's something unique, something that hasn't been used to represent a farm but still works well.
I like the finer detail that Kate Forrester has put in, it really shows in contrast with the background. As well as the image that has been cut out gives us a story about the chicken.
What I don't like about this work is that I think more typography should have been used rather than images.
Kate Forrester has similar works with Rob Ryan as they both do paper cuts. This work reminds me of Rob Ryan's "Our Adventure".
Kate Forrester's work has truly inspired me to do similar ideas like this one.
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